“Insurance is sold, not bought,” says Jeremy Leach, founder and executive director of Inclusivity Solutions. In this episode of Innovate Africa, Leach unpacks why access to insurance remains one of the biggest missing pieces of financial inclusion — and how partnerships with giants like MTN, Safaricom and Old Mutual are helping close the gap.

From “pay-what-you-can” models tested in Rwanda to tailoring products around cultural norms like funeral cover, Leach shares how his insurtech builds trust in markets where fewer than 5% of adults are covered. With diversity at the core of its team and human-centred design guiding innovation, Inclusivity Solutions is proving that scale and empathy can coexist, and that protecting people from life’s risks is the ultimate expression of inclusion.

Watch how small meets big in this blueprint for insurance access across Africa.